We have recently taken part in a collaborative pop-up shop situated in the heart of Shoreditch, the iconic Redchurch Street. Described by Avril Groom, the editor of How to Spend It, Financial times, as ‘A happy hunting ground for edgy yet well made, adventurous yet sensibly priced pieces’ and ‘a very interesting, contemporary and sophisticated mix of clothes, accessories and interiors items, housed in a light space, simply decorated in white with pale wood, chrome rails hanging from chains, and Eames chairs.’
The aim of the store is to target women with an individualistic approach who seek exclusiveness and attention to detail and are curious about the story behind the items they buy. All the brands are independent, contemporary labels that are not widely available. They sit well together, share a similar ethos and are responsibly sourced – nothing is mass produced.
AV shares a very similar ethos to the curators of the store and we are glad we were part of this exciting project which turned to be a great success! Follow The Collaborative Store to find where and when the next pop up is taking place….and discover our new collection.
Read more on howtospendit.ft.com